“Companies now realize that a storefront with large windows and signage gets seen by so many people in one day, especially at a location on 42nd Street and Fifth Avenue or Times Square,” said Jeffrey Roseman, executive vice president at Newmark Retail to WWD. “I have heard companies say for the price of an ad […]
Proprio ieri tra gli aggiornamenti di Facebook imperava, condiviso, ricondiviso e commentato un piccolo monologo negativo su Elio e le Storie Tese. Al di là dell’opinione personale sul contenuto dell’articolo, mi ha colpito il numero di “mi piace” in corrispondenza del bottone di condivisione Facebook: oltre 6000 persone hanno cliccato il magico bottoncino. Subito la […]
Microarticoli per macroargomenti. http://www.the-cma.com/case-studies/60-seconds Editorial Response We developed the concept of ‘60 Seconds’. Every article is condensed into no more than a 60 second read, with sign-posting online if readers have a further 5 minutes. To read the entire title takes no longer than a 12 minute tea break. We therefore mailed the first issue […]